Wellbeing at Work, Powered by Innovation
Campaign Overview
This co-branded digital campaign between Philips and Galtec aims to highlight the transformative power of smart desk technology designed with human wellbeing at its core. As hybrid work evolves, businesses are reimagining what a healthy, secure, and productive workspace looks like - not just in the office, but at home too.
By merging innovation with empathy, the campaign positions Philips’ ergonomic, secure, and energy-efficient solutions as tools for healthier, more productive work. At the same time, it reinforces Galtec’s position as a trusted technology partner - a business that puts its people at the heart of operations, with real understanding of the environments and challenges their customers face every day.
Objectives
Drive awareness of Philips smart desk solutions among SMEs, while positioning Galtec as a trusted local technology partner
Generate qualified leads via microsite, email, and social channels and sales activities
Showcase how workplace tech enhances human wellbeing - comfort, security, and productivity
Reinforce Galtec and Philips as forward-thinking, human-centric brands
Target Audience
Small and medium-sized business leaders, IT decision-makers, and facilities managers rethinking workspace strategy post-pandemic. Tech-savvy, cost-conscious, and focused on employee wellbeing.
Key Message
Reimagine your desk space with intelligent solutions that prioritise both performance and personal comfort. From energy-efficient tech to eye-saving features and ergonomic design, this is technology made for the way people really work today.
Tone & Style
Smart, warm, and solution-oriented. Balance business value with a human voice; speaking to how smarter tools enable better lives.
Campaign Elements
Microsite
Co-branded destination with clear CTAs, product stories, and wellbeing angles
Email Campaign
One intro campaign, one follow-up introducing blog content
Blog
“Life and Work in the Ever-Changing World of Desk Space” (thought leadership + emotional resonance)
Social media
Across LinkedIn and Facebook platforms. Optional: LinkedIn sponsored content
Supporting Collateral
Timeline
Week 0
Internal microsite launch, sales supporting collateral launch
Week 1
External campaign launch (microsite, email, social)
Week 2
Blog release & social amplification
Week 3
Second email push with blog CTA supported by social media activities
Success Metrics
Quantitative:
Email open/click rates
Microsite traffic & form completions
Lead quality & sales pipeline influence
Social reach & engagement
Qualitative:
Audience feedback on wellbeing/ergonomics messaging
Internal alignment between marketing, sales, and vendor teams
Positive sentiment on brand empathy, care, and innovation
Positive Outcomes
Human Impact & Experience
This campaign was more than a strategic marketing effort - it reflected values I deeply care about. Blending innovation with empathy, we brought forward technology not just for productivity, but for people’s wellbeing.
Every word, concept, and visual was guided by the belief that technology should enhance how people feel, not just how they work.
Brand Impact
As a brand, it was a milestone moment. Galtec was positioned not only as a solution provider, but as a trusted local partner that champions employee care, smart workspace evolution, and ongoing support.
We saw over 85% positive sentiment from SMEs, with feedback highlighting appreciation for the health-conscious messaging and ergonomic design. Seeing a 25% uplift in engagement on wellbeing content proved that audiences aren’t just receptive to this message - they’re hungry for it.
Real Results & Continued Engagement
One of the most rewarding outcomes of the campaign was a full office transformation for a new customer. They were inspired by the messaging around ergonomic workspaces and productivity - leading to a complete refresh with Philips smart desk equipment.
Galtec led the implementation end-to-end, from planning through installation, and continues to provide ongoing support. The collaboration wasn’t just a transaction - it became a long-term partnership built on trust, responsiveness, and shared values.
To spotlight the success, we developed a detailed case study showcasing the customer’s journey, the workspace improvements, and measurable outcomes. That story became the foundation of a follow-up campaign, which further deepened engagement with both existing clients and new prospects.
